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- Herausgeber: Stefano Calicchio
- Kategorie: Fachliteratur
- Sprache: Englisch
This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics.
The objective: to allow the reader a good understanding of the topic, using a text short enough to finish the reading taking advantage of the many moments of waiting and stalling of the day.
Among the topics covered within it, it is possible to discover:
- what neuromarketing is and how it is born;
- how neuromarketing works and what levers it acts on;
- what are the key elements of a neuromarketing campaign;
- how to create a promotional message directed at the primitive brain;
- how neuromarketing can be employed;
- the basic rules of the discipline;
- ethical and professional aspects of the use of neuromarketing.
By reading the guide you can find the information you need to understand how neuromarketing works, what work is normally done by an expert in the field and what results can be achieved.
All this is done through a 7-answer program designed to allow the reader to quickly acquire a good level of expertise on the subject, thus supporting effective conversations with suppliers and colleagues.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2020
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Stefano Calicchio
Table of contents
How this book works
Introduction
1. What is neuro marketing?
2. How does neuro marketing work?
3. What are the key elements of neuro marketing?
4. What are the basic rules of neuro marketing?
5. How do you create a direct message to the primitive brain?
6. How can neuro marketing be employed?
7. Is neuro-marketing manipulation?
Conclusion
Self-assessment test
Solutions
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Any violation will be prosecuted under the terms of the law.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanicals, photocopyng, recording, scanning, or otherwise, except as permitted by the law of UE and USA.
Stefano Calicchio may grant, against payment, permission to reproduce a portion not exceeding one fifteenth of this volume. Requests must be sent to the following e-mail address: [email protected]
Copyright information
Author: Stefano Calicchio
Copyright: 2020 © Standard License - All rights to the work are reserved. The images used belong to the public domain.
How this book works
This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics.
The objective: to allow the reader a good understanding of the subject, using a text short enough to finish the reading by taking advantage of the many moments of waiting and stalling of the day.
It is aimed at all those who need to acquire comprehensive information on neuro marketing, while it can be used as a summary text by power users, i.e. those who have already studied the subject in the past. The most experienced readers will be able to review the main operational points.
The Socratic and association methods are used to promote understanding and learning of the topics covered. The main topics are developed in answers to 7 questions, each of which is designed to gradually transmit information.
