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- Herausgeber: Stefano Calicchio
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2020
The first operating manual dedicated to online photo marketing.
Would you like to be able to transform your hobby, digital photography, into a form of work that allows you to earn extra money or even a real salary? Hundreds of thousands of people already achieve similar results all over the world, because contrary to what you think, the online digital photography market often allows you to make important gains.
In this guide are finally revealed the digital distribution and promotion strategies that will allow you to earn money by selling your photostock and microstock on the web.
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Stefano Calicchio
PHOTOGRAPHER 2.0
Table of contents
Introduction
Section I: How to sell your photos onlineIn
What exactly are we talking about?
Why should there be someone willing to spend money to buy photos online?
Some testimonials from the web
The secrets of "stock photography
How to find out if a photo of you will sell
A categorical question
No special equipment, just great ideas!
How to upload photos online
Which subjects to choose to earn more money
Which sites to use to upload your photos
How to constantly increase your profits
First tips for promoting photos online
Section II: How to promote your photos online
How the online photo marketplace works
Build your marketing and communication plan
The segmentation of the photographic market
The creation of the presentation site
How to report your site to the main search engines
How to get visibility through online sponsorships
How to organize a photo exhibition thanks to the web
Exploiting the power of social networks
How to publish press releases on the internet
How to exploit the power of testimonials
How and where to publish promotional items
The marketing tools of citizen journalism
Take advantage of the media setting agenda in your favour
How to take advantage of viral marketing
How to exploit strategies of persuasion
How to build your own Press Kit
Take advantage of email marketing to promote your photographic work
Conclusions
Some last tips
Notes
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Stefano Calicchio may grant, against payment, permission to reproduce a portion not exceeding one fifteenth of this volume. Requests should be sent to the following e-mail address:
Copyright information
Author: Stefano Calicchio
Copyright: © Standard License - All rights to the work are reserved.
Introduction
Would you like to be able to transform your hobby, photography, into a job that offers extra income or generates a real salary? Hundreds of thousands of people already achieve similar results because, contrary to what many people think, the online digital photography marketplace often allows creative and professional photographers to make significant profits.
Think only of the many uses of photos today, from advertising to the accompaniment of editorial services, the inclusion in advertising catalogues or the use of images in the creation of websites.
Another interesting point concerns the skills required to earn: in this case, it is important to underline the balance that permeates this new digital market. Although it is not possible to make big money with completely amateur photography, the level of skills required is easily achievable by many people. In this book you will read the testimonies of people who developed the hobby of photography in a very simple way, and to their surprise they only realized later on how profitable this could be.
But it is also important to anticipate that this guide will not explain how to take photos (although it will offer you some important tips to understand what kind of photos are successful in the market), but rather a topic that is too often overlooked and overshadowed: photo marketing and the way the new digital industry works.
That said, if you have expendable photos (and you will have them because I will explain which subjects to focus on) I will help you in photo marketing in a simple and practical way, with step-by-step instructions, tips and internet addresses that normally require years of research. Because if you still don't earn money from your photos, it's only because you don't know how to do it yet.
Section I: How to sell your photos onlineIn
What exactly are we talking about?
Thanks to the advent of the Internet it has never been so easy to sell your photos online for a good profit. At the same time, it is also true that this kind of business has its own rules and peculiarities. Without knowing them you won't get far, so let's introduce a concept that is at the basis of many digital photo buying and selling sites, that of "photostock".
Stock photography is a simple concept.
In fact, the field of "stock photography" consists in the marketing of one or more photographs that can be issued with particular or specific licences for use.
