Relationship-Oriented Sustainability Marketing E-Book

Guido Grunwald

• Herausgeber: Springer Nature Switzerland
• Kategorie: Fachliteratur
• Serie: Palgrave Studies in Marketing, Organizations and Society
• Sprache: Englisch

Veröffentlichungsjahr: 2025

Beschreibung

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.