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- Herausgeber: Stefano Calicchio
- Kategorie: Fachliteratur
- Sprache: Englisch
After days and nights of work, you finally finished your book! You have sacrificed your time, your interests, but this effort is rewarded by finding a small masterpiece in your hands. And now? Find out how you can respond to your literary efforts with the first manual to have explained to the general public the techniques and strategies of publishing marketing. This guide tells you how to plan the many aspects of book promotion; from press releases to online reviews, from agenda setting to sending your press kit to journalists. If you are an emerging writer, how much does it cost you not to have read this guide in terms of lost sales? Stop wasting time and start promoting your book online now.
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Veröffentlichungsjahr: 2020
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Stefano Calicchio
WRITER 2.0
Table of contents
Introduction
PART I: HOW TO WRITE A SUCCESSFUL BOOK
A short introductory test to the textual part
A few secrets to write well
Choose your theme
How to structure your book
How to overcome creative blocks
How to give the right order to the speech
How to avoid the most common mistakes
How to choose a suitable title for your chapters
How to become a successful writer
Some argumentation techniques
Some techniques to keep the reader's attention alive
How to conclude your chapters
To conclude the first part of the book
PART II: HOW TO PROMOTE A BOOK ONLINE
Why an online marketing and public relations guide?
What is your marketing and communication plan?
Quantity or quality?
The market segmentation of readers
How to create a world in which people want to participate
The birth of cultural marketing
Welcome to the global marketplace
Evaluation test: before continuing with the reading, analyse your marketing skills
How to report the existence of the book to the main search engines
How to take advantage of forums
How to create online presentation conferences
Which sites to contact to review a book
How to create a presentation site for our book
How to obtain visibility through sponsorships
How to find press agencies where to insert press releases
How to use online consumer guides
How to exploit the power of testimonies
How and where to publish promotional items
How to take advantage of viral marketing
How to exploit the principles of persuasion
How to diversify your publishing product
How to use the agenda setting in your favour
How to use the right timing
How to use the power of synergy
How to discover the life cycle of your book
How to determine the right price for your book
How to build your own Press Kit
How to get noticed by online publishing
How to use promotions and discounts
How to make your readers loyal
How to differentiate your book from the masses
A few last tips
Conclusions
Appendix
Appendix 2
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Copyright information
Author: Stefano Calicchio
Title: Writer 2.0 - How to make money writing books to sell online.
Copyright: © Standard License - All rights to the work are reserved.
Introduction
Writing a book to promote it online can be one of the most interesting and rewarding activities of your life. Millions of people around the world are already constantly earning through royalties and copyrights from a publication.
Earning by writing means receiving a flow of money not linked to an hourly wage, an income that can free you from the monotony of fixed salary and the dissatisfaction that comes with it.
But if it is true that writing a successful book is so rewarding, why is it not a path followed by everyone?
As in many other activities, achieving success in the writing and publishing market is never the result of chance, but the consequence of important know-how. A set of knowledge and experience that is well applied only by a few and that those few usually do not spread. By reading this guide, you will finally have access to these precious resources.
After days and nights of work, you finally finished your book! You have sacrificed your time and interests, but this effort is rewarded by finding your little masterpiece in your hands.
You upload it to an online trade portal or entrust it to your trusted publisher, and it is finally available for sale. Put the word of mouth between friends, contact a few friends, write to journalists and use the main advertising media offered by the network... and then what?
In most cases, everything stops!
In the course of my research on the opportunity to create this manual, I discovered the palpable need for authors to discover new ways of publicizing their work. This latent need was even revealed by some who have published their book through a major traditional publisher, which should offer great promotional support to the publication.
In reality, even in the traditional publishing sector, the best resources are dedicated to a few publications, i.e. those titles that are more likely to sell on the market.
Does this mean that only the luckiest authors have the chance to create interest around their book?
Absolutely not! This text was created to dispel this myth, and was built to offer certain results and to be understandable and applicable by any author.
Often in literary forums you will find people who have no idea how to advertise their book, how to make themselves known or what the best methods of self-promotion are.
This text aims to resolve these kinds of doubts; whoever writes it has a degree in Public Relations and Advertising, in life deals with publishing and has decided to make available to other authors their knowledge and the little secrets that make it possible to create spontaneous interest in an editorial product.
PART I: HOW TO WRITE A SUCCESSFUL BOOK
A short introductory test to the textual part
Before starting to show you how to set up the writing of your next book in a simple and effective way I would like to ask you to fill in the following questionnaire. It will help you to understand your strengths and weaknesses, as well as to become more aware of where to focus your writing work.
Question
Yes
No
I often read creative writing articles.
I carefully observe the winning features of the books I buy.
When I write I try to make my texts accessible to readers.
I choose carefully the themes I will deal with in my writings before I start writing.
I have learned techniques to deal with any creative blockages.
I know how to structure a book according to the topics covered.
