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What you will find on these pages is a sincere and no-frills portrait of Andrea Baggio, the young Venetian entrepreneur, founder of ReputationUP. Together with his team, he decided to tell the true story of ReputationUP by revealing the secrets of Online Reputation for the first time. Starting from the two key concepts of Online Reputation Management and Right to Be forgotten, he leads the reader into the maze of the reputation funnel, defining - step-by-step - how to manage one's personal or corporate online notoriety effectively. At the end of the book, Baggio releases an in-depth personal interview and defines himself as a Cyber Hero. All aspects of our daily lives tightly depend on technology, so what better figure than a Cyber Hero could make people feel safe? Fortunately, someone has decided to take charge of this task and, even without a mask, he's working every day to make the web a safer place. The company will donate all proceeds from the sale of this book to Protection4Kids, the NGO founded by Andrea Baggio and his friend and partner Juan Ricardo Palacio, engaged in combating online crime and child trafficking.
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Indice
Acknowledgments
Biography
Chapter I. Online reputation, a circular concept
Chapter II.The Right to be Forgotten
Chapter III.Online reputation management
Chapter IV.Online reputation crisis
Interview with Andrea Baggio: "I am a Cyber Hero"
Andrea Baggio
CEO ReputationUP
Acknowledgments
Firstly, I am much grateful to my wife, Marina. Without her, I would not have been able to achieve all these goals. You are a strong point and a haven. Thanks to you, our family has solid roots.
Equally heartfelt is acknowledging all the boys and girls who are part of the mixed team at ReputationUP: Andrea, Christian, Nicholás, Pedro, Sara, Lorena, Eduardo, Luciano, Sebastián, Amina, Leo, Fabio, Beatrice, Lida, Francesco. The contribution you make is fundamental, and you are the driving force of the company.
Aside, thanks to Juan Ricardo, a friend rather than a business partner: we have walked a long way, but there is still a lot to do.
Finally, I would like to thank the Protection4Kids team, Alessia and Annachiara, and all the volunteers who work daily in supporting this cause.
Biography
Andrea Baggio is a pioneer in a sector of crucial importance: that of online reputation, that is, the image that the Internet has of you.
He was born in Bassano del Grappa on June 24th, 1984. With a strong entrepreneurial streak, he is a Venetian, in love with his land, who traveled the world and retained this attitude thanks to his work. Still, the bond with his region of origin is so strong that it has prompted him to stay in Castelfranco Veneto, where he founded the Italian headquarters of his company.
Baggio is CEO of Europe for ReputationUP; a leading global company specialized in Online Reputation Management that operates every day to defend Internet users' privacy and rights, guaranteeing them the Right to be forgotten and removing false, outdated, and defamatory news.
With his team of experts, Baggio has created an innovative algorithm to clean, monitor, protect and manage the online reputation of companies, professionals, VIPs, and administrations.
Thanks to his twenty-year experience in Cyber Security and his intention to engage in social action, Baggio founded the NGO Protection4Kids in 2019.
P4K is committed to fighting online crimes against minors, human trafficking, and child pornography. Andrea Baggio's know-how developed throughout his career allows the NGO to provide advanced technical support to victims and act at the forefront to defend minors on the web.
That's why he decided to donate all proceeds from the sale of this book to Protection4Kids.