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Frida Lensky is a journalist with 25 years of experience in the largest European tabloids and magazines, who perfectly knows Ukrainian realities, and understands the phenomenon of the favorite of the 2019 elections in Ukraine - Vladimir Zelensky. Draft against naphthalene. A myth of a messengers against the sad political patterns. This is the phenomenon of Zelensky. Many believe that at the presidential elections in Ukraine in 2019, they voted for Vladimir Zelensky as the ideal image formed by the character of the TV series "The Servant of the People". In this comedy-propaganda series, Zelensky played a "president from the people" who acts as people dream of: punishing corrupted officials, fighting with oligarchs, cutting the uterus in international negotiations, defending the interests of "ordinary people". So, he is doing everything that is not in the politics of Ukraine - the largest European country, which has been suffering from ineffective governance, corruption and contradictory external influences for more than 30 years. As a traditional politician, Vladimir Zelensky didn't open up in the pre-election race, retaining the "Teflon suit". He rather confirmed the reputation of the "non-systemic terminator" of the naphthalene Ukrainian political order. And therefore, in a certain sense, Vladimir Zelensky remains an intrigue, an undeciphered character. For the first time trying to explain the phenomenon of Zelensky, Frida Lensky, the author of the book "Ze time: Vladimir Zelensky. Who is he?".
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Frida Lensky is a journalist with 25 years of experience in the largest European tabloids and magazines, who perfectly knows Ukrainian realities, and understands the phenomenon of the favorite of the 2019 elections in Ukraine - Vladimir Zelensky.
Draft against naphthalene.
A myth of a messengers against the sad political patterns. This is the phenomenon of Zelensky.
Many believe that at the presidential elections in Ukraine in 2019, they voted for Vladimir Zelensky as the ideal image formed by the character of the TV series “The Servant of the People”.
In this comedy-propaganda series, Zelensky played a “president from the people” who acts as people dream of: punishing corrupted officials, fighting with oligarchs, cutting the uterus in international negotiations, defending the interests of “ordinary people”.
So, he is doing everything that is not in the politics of Ukraine - the largest European country, which has been suffering from ineffective governance, corruption and contradictory external influences for more than 30 years.
As a traditional politician, Vladimir Zelensky didn’t open up in the pre-election race, retaining the “Teflon suit”.
He rather confirmed the reputation of the “non-systemic terminator” of the naphthalene Ukrainian political order.
And therefore, in a certain sense, Vladimir Zelensky remains an intrigue, an undeciphered character.
For the first time trying to explain the phenomenon of Zelensky, Frida Lensky, the author of the book “Ze time: Vladimir Zelensky. Who is he?".
• Introduction
• Almost an ordinary story or an Official portrait of the main character
• Show must go on?
• For a dead cat or the "Against all" column…
• Clean sheet power or Why sometimes it is better not to have any experience
• Macron Effect or Reagan-2?
• Vivat, Mr. Goloborodko!
• “Life in a New Way”: Variations on the Theme
• Competitors.net or Universal Player
• Looking for compromising or Failed bad-boy
• Factor of Kolomoisky or is Karabas Barabas so terrible
• Show-campaign or "We are starting KVN…"
• Stop the clown or Competitor errors
• Who is who`s director or what remains outside of the official biography
• Ze-Factor or Green light for changes
Go online now right now.
Try typing just one letter "Z” in the search bar. Or З (in Russian). Tried? If yes, then you are convinced: it is enough to type Z or З, and the computer will tell you the rest. Because in the spring of 2019, Zelensky is one of the most popular requests not only in the Ukrainian segment of the Internet, but also in the global network.
The presidential compain in Ukraine unexpectedly raised an actor, comedian, screenwriter and businessman Vladimir Zelensky to the heights of glory, because his nomination itself and subsequent success created a precedent. Not a surprise! A person who does not have political experience, with a “frivolous” occupation and role, without traditional political power behind him, became the leader of all ratings, having doubled ahead of the current President since the start of the race!
And was confidently leading, despite the "clown” label, which his competitors massively launched across all channels, as a viral information.
However, the country seems to have ignored the label.
What happened to you, Ukraine?
You are sick?
Or just the opposite, healthy as never before?
The study of a journalist, psychologist, social communications specialist Frida Lensky is not a desire to label or give categorical evaluations to everyone and everything at all. This is just an attempt to look at the situation in the Ukrainian elections and at the favorite of the race with a fresh look as well as to analyze the events flow that led to a resonant and instructive precedent for the whole world, when a man without “political and state connections” turned out to be at the top.
If you imagine that the presidential race is a bus route, then you should immediately say that none of the contenders for the main position of Ukraine in its entire history had a more direct and faster route than Zelensky – without a single red light.
Is it Zelensky’s last name that provided Vladimir with a solid green light on his way to the goal? Why not believe in mysticism after it?
So, what is the Ze phenomenon?
Personal charisma, mathematical accuracy of political technologies, or is it a huge combination of circumstances?
Has Ukraine abandoned its previous values or just increased the value range with new requests?
What works more efficiently today: a person or a collective image that meets the trend?
Let's figure it out.
The biography of Vladimir Zelensky is neutral and perfect, it can be called completely typical for a Ukrainian born in the last years of the USSR. We remind you that Vladimir Alexandrovich was born on January 25, 1978 in the largest industrial center of Ukraine – the city of Krivoy Rog, Dnipropetrovsk region, in an intelligent family.
The father of our character, Alexander Semenovich Zelensky, is also a man with a name in his environment: a doctor of technical sciences, a professor, a mathematician, a programmer who headed the department of computer science at the Krivoi Rog Economic Institute for many years, where his famous son received a diploma of law degree.